The Veseys.com e-commerce store is a great combination of a powerful web-based system with a user-friendly interface. Working with Veseys, silverorange developed a custom catalogue system to accommodate their unique requirements and customer base. The site combines a powerful product management system with an intuitive visual-interface and shopping process designed for users with varying levels of gardening and computer experience.

The site silverorange designed was created to replace an older e-commerce site. With the new user-friendly site, Veseys realized a 308% increase in online sales.

The site includes features, both open to the public and behind the scenes, which give Veseys the tools they need to manage a large inventory and allow users to easily shop for their gardening products:

• A powerful web-based back-end inventory management system allows Veseys to frequently and easily update their inventory. Because Veseys has several catalogues which are mailed during specific seasons, it is vital that the site’s inventory remain current. The inventory management tools also enable various pricing methods and quantity discount pricing.
• A country-specific store allows Veseys to price and market products for either Canada, the USA, or both countries. This is very important for the website because due to international rules, Veseys can only offer some products in either country.
• A handy Quick Order from Catalogue feature allows visitors to order by entering product numbers from their catalogues. This is a quick way to order online, especially for those with large orders.
• An intuitive three-tier navigation system enables visitors to quickly browse Veseys’ large inventory.
• A content management system gives Veseys the ability to link information from their online version of their Planting Guide to matching products on the site.

Don’t Take Our Word for It
The customer responses to the Veseys website are the best testimony to how intuitive the system is for gardeners. The following are a small sampling of the positive feedback to the Veseys website written by customers:

“I think your website is terrific. It is informative, super easy to use, and well-organized.” “As an internet applications developer, I’m usually quite critical of sites that I haven’t built myself. However, I have rarely come across a site that is as easy to navigate, attractive, and simple to use as this one. Please pass on my sentiments to your developer. Your site is a credit to the internet.” “Love this new website! This time last year I went through agonies trying to work the old one. What a pleasure, what would I do without you?” “Your site is excellent -- attractive to the eye but quick loading, well laid out with clear instructions and effective transactions... All in all, a great experience.”