The
Horton Brasses
company produces authentic reproduction furniture and
cabinet hardware. Founded in the 1930s by
Frank A. Horton, Horton Brasses has a long tradition of quality and
craftsmanship and we are proud to work with them.
Horton-Brasses.com
is a complete ecommerce system highlighting the Horton
Brasses product line — including some beautiful
high-detail photography so you can get a great feel for the
workmanship of the products before you order.
Many of the strengths of the site are not immediately
apparent. Rather, they lie in the details of the
interactions with the system. In fact, you may never notice
some of the more powerful features — and that is
exactly how it should be:
-
An effective search that
corrects common misspellings
— especially important when you sell escutcheons
-
Helpful and constructive error notifications —
written in a straightforward and friendly manner
-
Mapping all of the pages from the previous site to the
appropriate page on the new site — this will allow
for the many links to their popular previous website to
remain intact
-
High-detail product photography — there are some
things you can do on the web that simply can't be done in
a print catalog — take advantage of the medium
—
see an example
(630Kb JPG)
Don’t Take Our Word for It
The best
testimony to the effectiveness of an interface comes from
the customers who use it everyday. The following are a small
sampling of the positive feedback to the Horton Brasses
website written the customers themselves:
“Your web site is very well organized and easy
to work with.”
“GREAT WEBSITE! I really had an easy time
finding what I needed. I have an older paper catalog
and this was really very fast (especially since I
did not have to wait for a new catalog). I love the
photography and the scales. As a photographer with a
woodworking hobby, I can say that the photography on
your site and the completeness of the catalog are
well above your competitors.”
“Thank you! Web site is wonderful. No need for
catalogue. I'll use the web site again.”
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And from Barbara, president of Horton Brasses:
“silverorange contacted us about redesigning
our website, and I thought it was too good to be
true. Well, it was, but it is indeed true!
silverorange took our old site and accurately fed it
into their database managed site, and the results
have been very satisfying. I especially like it that
I have access to the administration of the site. I
can make adjustments all on my own because their
system is so easy--I would never make those changes
if I had to call them every time. I cannot recommend
them highly enough. Go for it!”
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