silverorange | building powerful web-based systems
Horton Brasses

Horton-Brasses.comThe Horton Brasses company produces authentic reproduction furniture and cabinet hardware. Founded in the 1930s by Frank A. Horton, Horton Brasses has a long tradition of quality and craftsmanship and we are proud to work with them.

Horton-Brasses.com is a complete ecommerce system highlighting the Horton Brasses product line — including some beautiful high-detail photography so you can get a great feel for the workmanship of the products before you order.

Many of the strengths of the site are not immediately apparent. Rather, they lie in the details of the interactions with the system. In fact, you may never notice some of the more powerful features — and that is exactly how it should be:

  • An effective search that corrects common misspellings — especially important when you sell escutcheons
  • Helpful and constructive error notifications — written in a straightforward and friendly manner
  • Mapping all of the pages from the previous site to the appropriate page on the new site — this will allow for the many links to their popular previous website to remain intact
  • High-detail product photography — there are some things you can do on the web that simply can't be done in a print catalog — take advantage of the medium — see an example (630Kb JPG)

Don’t Take Our Word for It
The best testimony to the effectiveness of an interface comes from the customers who use it everyday. The following are a small sampling of the positive feedback to the Horton Brasses website written the customers themselves:

“Your web site is very well organized and easy to work with.”
“GREAT WEBSITE! I really had an easy time finding what I needed. I have an older paper catalog and this was really very fast (especially since I did not have to wait for a new catalog). I love the photography and the scales. As a photographer with a woodworking hobby, I can say that the photography on your site and the completeness of the catalog are well above your competitors.”
“Thank you! Web site is wonderful. No need for catalogue. I'll use the web site again.”

And from Barbara, president of Horton Brasses:

“silverorange contacted us about redesigning our website, and I thought it was too good to be true. Well, it was, but it is indeed true! silverorange took our old site and accurately fed it into their database managed site, and the results have been very satisfying. I especially like it that I have access to the administration of the site. I can make adjustments all on my own because their system is so easy--I would never make those changes if I had to call them every time. I cannot recommend them highly enough. Go for it!”

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