In early 2001, silverorange helped Veseys
redevelop their two-year-old e-commerce website
as a companion to their popular seed, bulb, and gardening
supply mail order business. With the
new user-friendly site,
Veseys
realized a 308% increase in online sales.
Since then, silverorange has continued to work with Veseys
in helping online sales become an integral part of their
business.
This month, the
Nielsen Norman Group
released a report concerning the cost benefits of effective
usability in the design of e-commerce websites. The report,
Usability Return on Investment, highlights the success of
Veseys.com as an example
of how good usability pays for itself, many times over.
Jakob Nielsen’s
bi-weekly AlertBox column includes an
overview of the report, which is
available for sale
from the Nielsen Normal Group. Featuring companies such as
IBM, Sun Microsystems, MasterCard, Macys, and 37signals, the
report capitalizes on the ability to garner immediate and
particularly concrete statistical feedback from usability
changes in e-commerce sites.
The Nielsen Normal Group is led by respected authors and
usability researchers,
Jakob Nielsen,
Donald Norman, and
Bruce Tognazzini. These three partners have authored some of the most
influential and recognized books in the usability field,
including
Designing Web Usability,
HomePage Usability, and
The Design of Everyday Things.