Working with the team at Pheedo, the silverorange design team created a new visual style for the Pheedo.com website. Pheedo provides marketing tools for online publishers and advertisers to deliver effective advertising on weblogs and in RSS feeds.

Building upon Pheedo’s simple and elegant block-based logo, silverorange created a new visual style that caries throughout the page layout, form style, and other visual aspects of the site.

Much of the Pheedo.com web application interface lives behind an account login. The Pheedo Feed Manager and Blog Network systems provide control over RSS marketing tools for publishers and advertisers. The silverorange design team worked to carry the friendly visual style of the website over to the web application interface as well.

Special attention was paid to the visual styles of the tables and forms used throughout the interface of the Pheedo tools. Clear highlighting of special notifications, required fields, and a generally clear layout help to ensure a more pleasant experience for Pheedo customers.

You can keep an eye on what Pheedo is up to on the Pheedo weblog.

“The silverorange team quickly grasped our business objectives and translated them into a fresh, engaging visual style for our website and application. Not only are we pleased with the results, the design process itself was extremely smooth. They quickly responded to our feedback with insightful, targeted adjustments to the layout and style - and continuously pushed the project forward.”

— Charles Smith, President | COO, Pheedo